Due to two of its most successful models, Royal Enfield appears to be ruling the world. The Royal Enfield Interceptor 650 and Continental GT 650, collectively known as the 650 Twins, are the bikes that propelled the once-obscure Indian-owned brand into the mainstream. RE has won the hearts and minds of both casual and die-hard motorcycle enthusiasts all around the world.
The company’s sales figures reflect this, with an increasing number of rookie riders choosing Royal Enfields as their first motorcycles, and seasoned riders adding RE-branded machines to their stables. Few other respected brands can compete with Royal Enfield when it comes to providing a raw, barebones motorcycling experience.
With all of this in mind, it’s no surprise that RE continues to sell well, especially when it comes to the 650 Twins.
You’d be correct in saying that the Interceptor 650 and Continental GT 650 are practically unsurpassed. Sure, bikes like the Yamaha XSR700 and Kawasaki Z650RS have a neo-retro look to them, but they’re really just modern road-going machines.
The Bonneville line from Triumph, on the other hand, is far too expensive and out of RE’s price range. Royal Enfield saw an astounding 224.34 percent growth in sales for the 650 Twins in March 2022 alone. There were a total of 1,226 copies sold.
It’s astonishing how Royal Enfield was able to sell so many bikes in such a short amount of time when compared to the same period in 2021. Only 378 650 Twins were sold in March 2021, for comparison. However, it appears that an increasing number of Indians are upgrading existing fleets or beginning out on a new Royal Enfield, as 2,469 650 Twins were sold in February 2022. So, after March 2022, we’ll witness a 50 percent decrease month over month.
If I were Royal Enfield, I wouldn’t be complaining with all of this information in front of me. Without a doubt, 2022 will be Royal Enfield’s best year yet, and with so many new and interesting models already in the works, we can anticipate Royal Enfield to be in the news a lot before the year is through.