Project Maybach: the electric show car created with Virgil Abloh

Mercedes has decided to pay homage to Virgil Abloh , who passed away a few hours ago , by opening the doors of the Rubell Museum to show Project Maybach to the public , with access reserved exclusively for students from local design schools.   It is a small contribution to Abloh's vast legacy that exemplifies the possibilities of future design and is the result of a collaboration with an artist, architect, creative director, stylist and philanthropist, driven by a shared passion to enrich the design dialogue of luxury.  Project Maybach Virgil Abloh  This is a project built from scratch Project Maybach features a different design from anything that has been developed so far by the German carmaker and is a project built from scratch. Virgil Abloh, in collaboration with Gorden Wagener - Mercedes Chief Design Officer - has interpreted the luxury identity of Mercedes-Maybach with a new design language and has challenged the boundaries of functionality, style and collaborative creativity.  Inspired by the outdoors, the two-seater off-road coupe with battery electric drive combines generous touring proportions with large wheels for off-road driving with distinctive brand elements.  Project Maybach Virgil Abloh  The key, for both Abloh and Wagener, was a responsible vision of future design. The utmost creative freedom, unconstrained by production requirements, allowed the design teams to imagine what the future of electric driving could be like.  Under the transparent surface of Project Maybach's front hood, for example, are photovoltaic cells that increase the range imagined for the show car. The peculiarity of this project does not derive only from its large dimensions (it is almost 6 meters long) and its characteristics, but above all from its particular contrasts.

Mercedes has decided to pay homage to Virgil Abloh , who passed away a few hours ago , by opening the doors of the Rubell Museum to show Project Maybach to the public , with access reserved exclusively for students from local design schools.

It is a small contribution to Abloh's vast legacy that exemplifies the possibilities of future design and is the result of a collaboration with an artist, architect, creative director, stylist and philanthropist, driven by a shared passion to enrich the design dialogue of luxury.

This is a project built from scratch

Project Maybach features a different design from anything that has been developed so far by the German carmaker and is a project built from scratch. Virgil Abloh, in collaboration with Gorden Wagener - Mercedes Chief Design Officer - has interpreted the luxury identity of Mercedes-Maybach with a new design language and has challenged the boundaries of functionality, style and collaborative creativity.

Mercedes has decided to pay homage to Virgil Abloh , who passed away a few hours ago , by opening the doors of the Rubell Museum to show Project Maybach to the public , with access reserved exclusively for students from local design schools.   It is a small contribution to Abloh's vast legacy that exemplifies the possibilities of future design and is the result of a collaboration with an artist, architect, creative director, stylist and philanthropist, driven by a shared passion to enrich the design dialogue of luxury.  Project Maybach Virgil Abloh  This is a project built from scratch Project Maybach features a different design from anything that has been developed so far by the German carmaker and is a project built from scratch. Virgil Abloh, in collaboration with Gorden Wagener - Mercedes Chief Design Officer - has interpreted the luxury identity of Mercedes-Maybach with a new design language and has challenged the boundaries of functionality, style and collaborative creativity.  Inspired by the outdoors, the two-seater off-road coupe with battery electric drive combines generous touring proportions with large wheels for off-road driving with distinctive brand elements.  Project Maybach Virgil Abloh  The key, for both Abloh and Wagener, was a responsible vision of future design. The utmost creative freedom, unconstrained by production requirements, allowed the design teams to imagine what the future of electric driving could be like.  Under the transparent surface of Project Maybach's front hood, for example, are photovoltaic cells that increase the range imagined for the show car. The peculiarity of this project does not derive only from its large dimensions (it is almost 6 meters long) and its characteristics, but above all from its particular contrasts.

Inspired by the outdoors, the two-seater off-road coupe with battery electric drive combines generous touring proportions with large wheels for off-road driving with distinctive brand elements.

The key, for both Abloh and Wagener, was a responsible vision of future design. The utmost creative freedom, unconstrained by production requirements, allowed the design teams to imagine what the future of electric driving could be like.

Under the transparent surface of Project Maybach's front hood, for example, are photovoltaic cells that increase the range imagined for the show car. The peculiarity of this project does not derive only from its large dimensions (it is almost 6 meters long) and its characteristics, but above all from its particular contrasts.

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