Lamborghini Urus: fourth anniversary for the highly successful SUV of the Bull

Lamborghini celebrates the fourth anniversary of the Urus , the Super SUV that the Sant'Agata Bolognese company presented as a world premiere on 4 December 2017.   The third model of the Toro alongside the super sports cars Aventador and Huracan, Urus has inaugurated a new segment of automotive luxury, that of the Super SUVs, making, as it was in the forecasts prior to the launch, a driving force for the growth in sales volumes of Lamborghini which in four years it took off on the market, becoming a protagonist on the world stage.   Engineer of sales and turnover at record levels Thanks to Urus, sales, turnover and profitability have reached unprecedented levels in Lamborghini's history. The turnover, year after year, grew by 40%, going from 1,009 million to 1,415 million in 2018, the year of the launch of the marketing, to reach the small of 1.81 billion euros in 2019 and 1.61 billion in 2020. (Covid period), the year of the Emilian manufacturer's profitability record.     Over 16,000 Urus delivered worldwide The contribution that Urus has provided to the growth in sales worldwide is even more surprising, having reached the record of 8,205 units delivered to customers (+ 43%) in 2019, practically doubling the volumes compared to the period before the arrival of Urus. From 2018 to the end of 2021, Lamborghini delivered 16,000 Urus all over the world, a figure that makes the SUV del Toro the best-selling model in 4 years in the company's history. A global success, which has touched every corner of the five continents, and allowed Lamborghini to win over 85% of new customers.   It has driven the industrial transformation of recent years The arrival of Urus also had important effects from an industrial point of view for Lamborghini, starting with the doubling of the production site in Sant'Agata Bolognese , which went from 80,000 to 160,000 square meters, and the investment in human capital through the hiring of over 700 people in just over four years with permanent contracts.   With the 650 bhp 4.0 twin-turbo V8 under the hood In short, the reasons to celebrate the anniversary of the Urus are certainly not lacking in Lamborghini, which for the future is betting ever more decisively on its Super SUV powered by a 4.0-liter V8 twin-turbo engine that produces 650 HP of power and 850 Nm. of maximum torque, which allows it to accelerate from 0 to 100 km / h in 3.6 seconds and reach a top speed of 305 km / h.

Lamborghini celebrates the fourth anniversary of the Urus , the Super SUV that the Sant'Agata Bolognese company presented as a world premiere on 4 December 2017.

The third model of the Toro alongside the super sports cars Aventador and Huracan, Urus has inaugurated a new segment of automotive luxury, that of the Super SUVs, making, as it was in the forecasts prior to the launch, a driving force for the growth in sales volumes of Lamborghini which in four years it took off on the market, becoming a protagonist on the world stage. 

Engineer of sales and turnover at record levels

Thanks to Urus, sales, turnover and profitability have reached unprecedented levels in Lamborghini's history. The turnover, year after year, grew by 40%, going from 1,009 million to 1,415 million in 2018, the year of the launch of the marketing, to reach the small of 1.81 billion euros in 2019 and 1.61 billion in 2020. (Covid period), the year of the Emilian manufacturer's profitability record. 

Lamborghini celebrates the fourth anniversary of the Urus , the Super SUV that the Sant'Agata Bolognese company presented as a world premiere on 4 December 2017.   The third model of the Toro alongside the super sports cars Aventador and Huracan, Urus has inaugurated a new segment of automotive luxury, that of the Super SUVs, making, as it was in the forecasts prior to the launch, a driving force for the growth in sales volumes of Lamborghini which in four years it took off on the market, becoming a protagonist on the world stage.   Engineer of sales and turnover at record levels Thanks to Urus, sales, turnover and profitability have reached unprecedented levels in Lamborghini's history. The turnover, year after year, grew by 40%, going from 1,009 million to 1,415 million in 2018, the year of the launch of the marketing, to reach the small of 1.81 billion euros in 2019 and 1.61 billion in 2020. (Covid period), the year of the Emilian manufacturer's profitability record.     Over 16,000 Urus delivered worldwide The contribution that Urus has provided to the growth in sales worldwide is even more surprising, having reached the record of 8,205 units delivered to customers (+ 43%) in 2019, practically doubling the volumes compared to the period before the arrival of Urus. From 2018 to the end of 2021, Lamborghini delivered 16,000 Urus all over the world, a figure that makes the SUV del Toro the best-selling model in 4 years in the company's history. A global success, which has touched every corner of the five continents, and allowed Lamborghini to win over 85% of new customers.   It has driven the industrial transformation of recent years The arrival of Urus also had important effects from an industrial point of view for Lamborghini, starting with the doubling of the production site in Sant'Agata Bolognese , which went from 80,000 to 160,000 square meters, and the investment in human capital through the hiring of over 700 people in just over four years with permanent contracts.   With the 650 bhp 4.0 twin-turbo V8 under the hood In short, the reasons to celebrate the anniversary of the Urus are certainly not lacking in Lamborghini, which for the future is betting ever more decisively on its Super SUV powered by a 4.0-liter V8 twin-turbo engine that produces 650 HP of power and 850 Nm. of maximum torque, which allows it to accelerate from 0 to 100 km / h in 3.6 seconds and reach a top speed of 305 km / h.

Over 16,000 Urus delivered worldwide

The contribution that Urus has provided to the growth in sales worldwide is even more surprising, having reached the record of 8,205 units delivered to customers (+ 43%) in 2019, practically doubling the volumes compared to the period before the arrival of Urus. From 2018 to the end of 2021, Lamborghini delivered 16,000 Urus all over the world, a figure that makes the SUV del Toro the best-selling model in 4 years in the company's history. A global success, which has touched every corner of the five continents, and allowed Lamborghini to win over 85% of new customers. 

It has driven the industrial transformation of recent years

The arrival of Urus also had important effects from an industrial point of view for Lamborghini, starting with the doubling of the production site in Sant'Agata Bolognese , which went from 80,000 to 160,000 square meters, and the investment in human capital through the hiring of over 700 people in just over four years with permanent contracts. 

With the 650 bhp 4.0 twin-turbo V8 under the hood

In short, the reasons to celebrate the anniversary of the Urus are certainly not lacking in Lamborghini, which for the future is betting ever more decisively on its Super SUV powered by a 4.0-liter V8 twin-turbo engine that produces 650 HP of power and 850 Nm. of maximum torque, which allows it to accelerate from 0 to 100 km / h in 3.6 seconds and reach a top speed of 305 km / h.

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