Royal Enfield SG650 Concept: a vision between past and future at EICMA 2021

Royal Enfield on the occasion of the 2021 edition of EICMA , the International Two-wheeler Exhibition, presented the SG650 Concept . A prototype that indicates a new development over the 120 years of the brand.   Royal Enfield SG650 Concept This concept is the result of a challenge posed by Royal Enfield Chief of Design Mark Wells to the industrial design team. The Royal Enfield team has set itself the goal of starting a new creative path, starting with the stylistic sensitivity typical of the brand and then projecting it in a new direction, hinting at a potential future. This specimen intends to "celebrate the transition" , it was reported on the occasion. As reported in a statement, Wells himself pointed out that:"The design team did an excellent job, managing to keep the analogue spirit (the lines and shades of design that are the hallmark of our company, a subtle homage to its past) and at the same time rewrite what the Royal Enfield of tomorrow they could ideally represent in terms of form and functionality " . Also enthusiastic about Adrian Sellers, Group Manager of the Industrial Design division and head of the SG650 Concept project, who added:“It's always challenging to design with a hypothetical scenario in mind and the directives were a real challenge on paper: to create a bike that embodies both Royal Enfield's legacy and future potential. It was a wonderfully collaborative and rewarding project, because it required the ideas of creatives from various design departments (industrial design, color livery, graphics and CGI) and everyone added a piece to the puzzle to bring this parallel world to life ” .

Royal Enfield on the occasion of the 2021 edition of EICMA , the International Two-wheeler Exhibition, presented the SG650 Concept . A prototype that indicates a new development over the 120 years of the brand.

Royal Enfield SG650 Concept

This concept is the result of a challenge posed by Royal Enfield Chief of Design Mark Wells to the industrial design team. The Royal Enfield team has set itself the goal of starting a new creative path, starting with the stylistic sensitivity typical of the brand and then projecting it in a new direction, hinting at a potential future. This specimen intends to "celebrate the transition" , it was reported on the occasion.

As reported in a statement, Wells himself pointed out that:"The design team did an excellent job, managing to keep the analogue spirit (the lines and shades of design that are the hallmark of our company, a subtle homage to its past) and at the same time rewrite what the Royal Enfield of tomorrow they could ideally represent in terms of form and functionality " .

Also enthusiastic about Adrian Sellers, Group Manager of the Industrial Design division and head of the SG650 Concept project, who added:“It's always challenging to design with a hypothetical scenario in mind and the directives were a real challenge on paper: to create a bike that embodies both Royal Enfield's legacy and future potential. It was a wonderfully collaborative and rewarding project, because it required the ideas of creatives from various design departments (industrial design, color livery, graphics and CGI) and everyone added a piece to the puzzle to bring this parallel world to life ” .

No comments:

Please do not comment any spam links here, Thank you!

Powered by Blogger.