Maserati OTO Retail: the Trident inaugurates a new commercial era [PHOTO]

Maserati launches the OTO Retail project , a new commercial proposal that integrates virtual and traditional experiences into the purchasing process. Acronym for “from offline to online” (and vice versa). OTO Retail, in close collaboration with the Maserati sales network, aims to offer customers an innovative experience.   With OTO Retail, Maserati adds digital tools to support sales , while maintaining the centrality of the role of dealers and allowing customers to personalize their experience by deciding which activities to approach in Maserati showrooms and which ones, on the other hand, digitally.     Multi-channel experience Bernard Loire , Maserati Chief Commercial Officer, says: “Maserati wants to meet and exceed the expectations of customers, who today can enjoy an Omni Channel experience. We believe that this type of offer, as well as the personalization of our cars through the Maserati Fuoriserie program, are the answers to the wishes of the new luxury consumer ”.  The Omni Channel approach and online customer journeys have, in fact, changed purchasing behavior especially in the luxury segment, where digital services have become key elements. The boundaries between virtual shop and physical point of sale are becoming increasingly blurred. Maserati therefore proposes a new retail model, where the new customer journey is seamlessly integrated, regardless of where the customer is.  The digital approach is not only behind the screen, but is increasingly entering the stores: if on the one hand virtual assistants offer increasingly complete online consultancy, on the other hand the physical sales space is extended and enriched with services capable of reach customers everywhere.    Pilot project already started on the North American market Maserati stores around the world will gradually adopt this new design starting next year with newly designed showrooms in Milan and Shanghai. Meanwhile, OTO Retail has recently been launched in the North American market with a pilot project . Here Trident customers can take advantage of a series of digital touch points such as, for example, "My Maserati Showroom" for online booking of their car, "My Maserati Expert" to ask for details or information, the "Remote Test Drive" or the “Multichannel Service Booking”. It is also possible to configure and book your Maserati online and conclude the transaction with your dealer.

Maserati launches the OTO Retail project , a new commercial proposal that integrates virtual and traditional experiences into the purchasing process. Acronym for “from offline to online” (and vice versa). OTO Retail, in close collaboration with the Maserati sales network, aims to offer customers an innovative experience.

With OTO Retail, Maserati adds digital tools to support sales , while maintaining the centrality of the role of dealers and allowing customers to personalize their experience by deciding which activities to approach in Maserati showrooms and which ones, on the other hand, digitally. 

Multi-channel experience

Bernard Loire , Maserati Chief Commercial Officer, says: “Maserati wants to meet and exceed the expectations of customers, who today can enjoy an Omni Channel experience. We believe that this type of offer, as well as the personalization of our cars through the Maserati Fuoriserie program, are the answers to the wishes of the new luxury consumer ”.

Maserati launches the OTO Retail project , a new commercial proposal that integrates virtual and traditional experiences into the purchasing process. Acronym for “from offline to online” (and vice versa). OTO Retail, in close collaboration with the Maserati sales network, aims to offer customers an innovative experience.   With OTO Retail, Maserati adds digital tools to support sales , while maintaining the centrality of the role of dealers and allowing customers to personalize their experience by deciding which activities to approach in Maserati showrooms and which ones, on the other hand, digitally.     Multi-channel experience Bernard Loire , Maserati Chief Commercial Officer, says: “Maserati wants to meet and exceed the expectations of customers, who today can enjoy an Omni Channel experience. We believe that this type of offer, as well as the personalization of our cars through the Maserati Fuoriserie program, are the answers to the wishes of the new luxury consumer ”.  The Omni Channel approach and online customer journeys have, in fact, changed purchasing behavior especially in the luxury segment, where digital services have become key elements. The boundaries between virtual shop and physical point of sale are becoming increasingly blurred. Maserati therefore proposes a new retail model, where the new customer journey is seamlessly integrated, regardless of where the customer is.  The digital approach is not only behind the screen, but is increasingly entering the stores: if on the one hand virtual assistants offer increasingly complete online consultancy, on the other hand the physical sales space is extended and enriched with services capable of reach customers everywhere.    Pilot project already started on the North American market Maserati stores around the world will gradually adopt this new design starting next year with newly designed showrooms in Milan and Shanghai. Meanwhile, OTO Retail has recently been launched in the North American market with a pilot project . Here Trident customers can take advantage of a series of digital touch points such as, for example, "My Maserati Showroom" for online booking of their car, "My Maserati Expert" to ask for details or information, the "Remote Test Drive" or the “Multichannel Service Booking”. It is also possible to configure and book your Maserati online and conclude the transaction with your dealer.

The Omni Channel approach and online customer journeys have, in fact, changed purchasing behavior especially in the luxury segment, where digital services have become key elements. The boundaries between virtual shop and physical point of sale are becoming increasingly blurred. Maserati therefore proposes a new retail model, where the new customer journey is seamlessly integrated, regardless of where the customer is.

The digital approach is not only behind the screen, but is increasingly entering the stores: if on the one hand virtual assistants offer increasingly complete online consultancy, on the other hand the physical sales space is extended and enriched with services capable of reach customers everywhere.

Pilot project already started on the North American market

Maserati stores around the world will gradually adopt this new design starting next year with newly designed showrooms in Milan and Shanghai. Meanwhile, OTO Retail has recently been launched in the North American market with a pilot project . Here Trident customers can take advantage of a series of digital touch points such as, for example, "My Maserati Showroom" for online booking of their car, "My Maserati Expert" to ask for details or information, the "Remote Test Drive" or the “Multichannel Service Booking”. It is also possible to configure and book your Maserati online and conclude the transaction with your dealer.

No comments:

Powered by Blogger.