For the boss of BMW, Tesla is not a true premium brand

Tesla is very popular, the American manufacturer has its followers, but also its detractors. Whether they are objective or not, the anti-Tesla do not miss an opportunity to criticize him. Today, it's Oliver Zipse - the CEO of BMW - to tackle his competitor.   At a conference on the automotive sector organized by the German business newspaper Handelsblatt, the boss said that "Tesla is not really in the premium segment" . This sentence really did not go unnoticed, which is sure to displease Tesla boss Elon Musk. For Oliver Zipse, if Tesla meets such success, it is not thanks to the quality of its cars, but rather to its prices. BMW CEO believes the price gap will not last long. BMW therefore believes that it has an up-to-date map, offering cars of better quality, more reliable and at more attractive prices. Oliver Zipse predicts that his brand will overtake that of Elon Musk: "We have a number of assets up our sleeve to satisfy our customers . "  The German brand is obviously very optimistic, it which only offers its customers a few fully electric models such as the iX3 and i4. It will soon market the iX SUV, before launching the i5 which is currently under development.  For its part, Tesla is not too worried, its results exceed all expectations, especially as the Model 3 achieves very good figures, especially in Europe, where the electric sedan was placed for the first time. at the top of sales ahead of the Renault Clio!   War is declared between BMW and Tesla, do you think the Munich maker will ever overtake the Palo Alto brand in the electric vehicle segment? The bets are open.

Tesla is very popular, the American manufacturer has its followers, but also its detractors. Whether they are objective or not, the anti-Tesla do not miss an opportunity to criticize him. Today, it's Oliver Zipse - the CEO of BMW - to tackle his competitor. 

At a conference on the automotive sector organized by the German business newspaper Handelsblatt, the boss said that "Tesla is not really in the premium segment" . This sentence really did not go unnoticed, which is sure to displease Tesla boss Elon Musk. For Oliver Zipse, if Tesla meets such success, it is not thanks to the quality of its cars, but rather to its prices. BMW CEO believes the price gap will not last long.

Tesla is very popular, the American manufacturer has its followers, but also its detractors. Whether they are objective or not, the anti-Tesla do not miss an opportunity to criticize him. Today, it's Oliver Zipse - the CEO of BMW - to tackle his competitor.   At a conference on the automotive sector organized by the German business newspaper Handelsblatt, the boss said that "Tesla is not really in the premium segment" . This sentence really did not go unnoticed, which is sure to displease Tesla boss Elon Musk. For Oliver Zipse, if Tesla meets such success, it is not thanks to the quality of its cars, but rather to its prices. BMW CEO believes the price gap will not last long. BMW therefore believes that it has an up-to-date map, offering cars of better quality, more reliable and at more attractive prices. Oliver Zipse predicts that his brand will overtake that of Elon Musk: "We have a number of assets up our sleeve to satisfy our customers . "  The German brand is obviously very optimistic, it which only offers its customers a few fully electric models such as the iX3 and i4. It will soon market the iX SUV, before launching the i5 which is currently under development.  For its part, Tesla is not too worried, its results exceed all expectations, especially as the Model 3 achieves very good figures, especially in Europe, where the electric sedan was placed for the first time. at the top of sales ahead of the Renault Clio!   War is declared between BMW and Tesla, do you think the Munich maker will ever overtake the Palo Alto brand in the electric vehicle segment? The bets are open.

BMW therefore believes that it has an up-to-date map, offering cars of better quality, more reliable and at more attractive prices. Oliver Zipse predicts that his brand will overtake that of Elon Musk: "We have a number of assets up our sleeve to satisfy our customers . "

The German brand is obviously very optimistic, it which only offers its customers a few fully electric models such as the iX3 and i4. It will soon market the iX SUV, before launching the i5 which is currently under development.

Tesla is very popular, the American manufacturer has its followers, but also its detractors. Whether they are objective or not, the anti-Tesla do not miss an opportunity to criticize him. Today, it's Oliver Zipse - the CEO of BMW - to tackle his competitor.   At a conference on the automotive sector organized by the German business newspaper Handelsblatt, the boss said that "Tesla is not really in the premium segment" . This sentence really did not go unnoticed, which is sure to displease Tesla boss Elon Musk. For Oliver Zipse, if Tesla meets such success, it is not thanks to the quality of its cars, but rather to its prices. BMW CEO believes the price gap will not last long. BMW therefore believes that it has an up-to-date map, offering cars of better quality, more reliable and at more attractive prices. Oliver Zipse predicts that his brand will overtake that of Elon Musk: "We have a number of assets up our sleeve to satisfy our customers . "  The German brand is obviously very optimistic, it which only offers its customers a few fully electric models such as the iX3 and i4. It will soon market the iX SUV, before launching the i5 which is currently under development.  For its part, Tesla is not too worried, its results exceed all expectations, especially as the Model 3 achieves very good figures, especially in Europe, where the electric sedan was placed for the first time. at the top of sales ahead of the Renault Clio!   War is declared between BMW and Tesla, do you think the Munich maker will ever overtake the Palo Alto brand in the electric vehicle segment? The bets are open.

For its part, Tesla is not too worried, its results exceed all expectations, especially as the Model 3 achieves very good figures, especially in Europe, where the electric sedan was placed for the first time. at the top of sales ahead of the Renault Clio! 

War is declared between BMW and Tesla, do you think the Munich maker will ever overtake the Palo Alto brand in the electric vehicle segment? The bets are open.

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