EICMA: the return of the exhibition

More than 820 brands , exhibitors from 35 different countries , various novelties and interesting moments are expected in the pavilions of Fiera Milano - Rho as a tribute to Valentino Rossi's career. EICMA , the International Two-wheeler Exhibition, is scheduled from Tuesday 23 November until 28 November 2021 . The first day is dedicated only to the press, while on Wednesday 24th, together with the press, sector operators are also present. The public can access from Thursday 25th to Sunday 28th.   Edition number 78 The exhibition event was presented this morning in Milan in the Testori Auditorium of the Lombardy Region. The Governor Attilio Fontana, the president of EICMA Pietro Meda, the president of Confindustria ANCMA (National Association of Cycle Motorcycle Accessories) Paolo Magri and the managing director of Fiera Milano Luca Palermo attended. After the forced interruption of last year, passion returns to the fore in this new edition together with the novelties of the two-wheeler sector. "Welcome back Adrenalina" is the claim selected for the launch of the 2021 campaign, attracting the many fans and giving weight to emotion again. An aspect underlined in the meeting with the press by the president of EICMA, Pietro Meda. As mentioned, the first two days of the exhibition are dedicated to the press and operators in the sector. In the exclusive press day , scheduled for November 23 , the introduction of various innovations by the realities of the motorcycle sector and beyond is expected. From Thursday space for the public and the double b2b and b2c nature of the show remains confirmed, as well as its international reputation, given that 47% of exhibitors come from abroad. In the exhibition center designed by Fuksas are five of the pavilionsreference and more than 820 participating brands. Among news and previews there are also possible test rides, widening the basin also for eBike enthusiasts within a technical track developed in hall 24, according to the indications. Start-ups and future mobility on two wheels are also highlighted, 15 international realities with their respective ideas are expected in a dedicated area.

More than 820 brands , exhibitors from 35 different countries , various novelties and interesting moments are expected in the pavilions of Fiera Milano - Rho as a tribute to Valentino Rossi's career. EICMA , the International Two-wheeler Exhibition, is scheduled from Tuesday 23 November until 28 November 2021 . The first day is dedicated only to the press, while on Wednesday 24th, together with the press, sector operators are also present. The public can access from Thursday 25th to Sunday 28th.

Edition number 78

The exhibition event was presented this morning in Milan in the Testori Auditorium of the Lombardy Region. The Governor Attilio Fontana, the president of EICMA Pietro Meda, the president of Confindustria ANCMA (National Association of Cycle Motorcycle Accessories) Paolo Magri and the managing director of Fiera Milano Luca Palermo attended.

After the forced interruption of last year, passion returns to the fore in this new edition together with the novelties of the two-wheeler sector. "Welcome back Adrenalina" is the claim selected for the launch of the 2021 campaign, attracting the many fans and giving weight to emotion again. An aspect underlined in the meeting with the press by the president of EICMA, Pietro Meda.

As mentioned, the first two days of the exhibition are dedicated to the press and operators in the sector. In the exclusive press day , scheduled for November 23 , the introduction of various innovations by the realities of the motorcycle sector and beyond is expected. From Thursday space for the public and the double b2b and b2c nature of the show remains confirmed, as well as its international reputation, given that 47% of exhibitors come from abroad.

In the exhibition center designed by Fuksas are five of the pavilionsreference and more than 820 participating brands. Among news and previews there are also possible test rides, widening the basin also for eBike enthusiasts within a technical track developed in hall 24, according to the indications.

Start-ups and future mobility on two wheels are also highlighted, 15 international realities with their respective ideas are expected in a dedicated area.

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