EICMA: the interest wins, once the maximum capacity limit foreseen by the regulations is reached

The 78th edition of EICMA , the International Two-wheeler Exhibition, recorded a remarkable result in attendance, also considering the maximum capacity limit set by the regulations. After the missed edition of last year, this represents a winning signal, also confirming the international caliber of the Milanese event. Also reported the appointment for next year's edition, scheduled between 8 and 13 November 2022 .   The balance of the 2021 edition The attention for EICMA was not only inside the pavilions but also in the spaces outside, where there was also a special tribute to Valentino Rossi's career, as well as other moments such as exhibitions, shows, competitions and the possibility of test ride. Despite the contraction of the exhibition area, given the pandemic, during the days of opening to the public the maximum capacity limit envisaged by the regulations was reached and overall there were 342,644attendance recorded inside the five pavilions and in the areas outside. According to information, more than 94% of tickets were purchased online, given the choice of the organization to avoid pressure on the ticket offices of the exhibition center. A figure that indicates EICMA as the main event in terms of turnout in the Rho exhibition center since 2020. 28,841 sector operators were also welcomed , of which 43% were foreigners and 5,127 among journalists, influencers, technicians and communication professionals, of 35% of which came from abroad. The day of Tuesday was reserved for communication professionals, a novelty of the edition, in addition to having the following day where the operators of the sector were also present.

The 78th edition of EICMA , the International Two-wheeler Exhibition, recorded a remarkable result in attendance, also considering the maximum capacity limit set by the regulations. After the missed edition of last year, this represents a winning signal, also confirming the international caliber of the Milanese event. Also reported the appointment for next year's edition, scheduled between 8 and 13 November 2022 .

The balance of the 2021 edition

The attention for EICMA was not only inside the pavilions but also in the spaces outside, where there was also a special tribute to Valentino Rossi's career, as well as other moments such as exhibitions, shows, competitions and the possibility of test ride.

Despite the contraction of the exhibition area, given the pandemic, during the days of opening to the public the maximum capacity limit envisaged by the regulations was reached and overall there were 342,644attendance recorded inside the five pavilions and in the areas outside. According to information, more than 94% of tickets were purchased online, given the choice of the organization to avoid pressure on the ticket offices of the exhibition center. 

A figure that indicates EICMA as the main event in terms of turnout in the Rho exhibition center since 2020. 28,841 sector operators were also welcomed , of which 43% were foreigners and 5,127 among journalists, influencers, technicians and communication professionals, of 35% of which came from abroad. The day of Tuesday was reserved for communication professionals, a novelty of the edition, in addition to having the following day where the operators of the sector were also present.

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