BMW and Citroën have an agreement on the use of the XM name

 The Bavarian carmaker will be able to use this name without any problems for its super SUV.

BMW took advantage of the 2021 Los Angeles Motor Show to anticipate the arrival of its new X8-based BMW XM super SUV . Naming the new model XM has raised some doubts among people who remember the Citroën XM sedan from the 90s.   Sure, it's really hard to confuse a 700hp SUV with a vintage French luxury sedan. According to the Stellantis brand , however, the two car manufacturers have entered into a sort of agreement that allows each brand to borrow badges directly or use names that are close to others already available on the market.  Citroën XM  BMW's use of the XM name is therefore the result of a constructive dialogue between Citroën and BMW, according to a source close to the French carmaker.  This means that the Stellantis brand allows Bimmer to use the XM name , but still the possibility remains that it will use it on one of its cars, although, considering Citroën's current naming strategy, this is unlikely to happen.

BMW took advantage of the 2021 Los Angeles Motor Show to anticipate the arrival of its new X8-based BMW XM super SUV . Naming the new model XM has raised some doubts among people who remember the Citroën XM sedan from the 90s.

Sure, it's really hard to confuse a 700hp SUV with a vintage French luxury sedan. According to the Stellantis brand , however, the two car manufacturers have entered into a sort of agreement that allows each brand to borrow badges directly or use names that are close to others already available on the market.

Citroën XM

BMW's use of the XM name is therefore the result of a constructive dialogue between Citroën and BMW, according to a source close to the French carmaker.

This means that the Stellantis brand allows Bimmer to use the XM name , but still the possibility remains that it will use it on one of its cars, although, considering Citroën's current naming strategy, this is unlikely to happen.

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