Watch Husqvarna Explores Iceland On A Pair Of Norden 901 Prototypes

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Husqvarna is busy releasing teaser videos on its YouTube channel as we get closer to its eventual full launch of the Norden 901. The project began with a design video in July, 2021, and rapidly moved onto development and marketing videos. All of these are small glimpses into how an OEM works to introduce not only a new model, but also a new segment to its repertoire. 

: What's the Norden 901 like to ride? Husky's fourth Norden 901 teaser video shows us the most important part: What's it like to ride? The fourth Husqvarna teaser shows explorer Mike Horn and multiple Dakar Rally winner Cyril Despres riding Norden 901 prototype machines. Their job: exploring Iceland and capturing the tale with a film crew. That sounds like an amazing job, doesn't it? 


Watching this video, it's clear that Iceland's landscapes are nothing short of stunning. You may already have seen footage of Iceland's stunning natural features if you watch other riders or just travel videos. Iceland can be felt in this video whether you've been there before or not. It does a wonderful job of allowing you to feel the wind as you watch.


Despres and Horn also mention the special magic of taking a ride like this with a good riding buddy to share the adventure. The problem of finding a riding buddy is that each rider is different, so finding a good partner can be difficult.


Riders who enjoy riding strictly on roads, those who prefer track days, and those who prefer exploring unpaved areas with their motorcycles are all different. There's something very special about finding a riding buddy with a similar riding style to your own. 


During this entire process, you get to watch the prototype Norden 901s in action. It's impossible for a short promotional video to show you everything, but it can get you excited-and this video does that very well. What is the estimated duration, Husqvarna? Your rider attention has increased significantly now that you're in the spotlight.  


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