Royal Enfield is the top brand of mid-size motorcycles in New Zealand.

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Royal Enfield brand,Royal Enfield brand,royal enfield brand ambassador,royal enfield brand country,royal enfield brand name,royal enfield brand store,royal enfield brand value,royal enfield brand owner,royal enfield brand positioning,royal enfield brand history
Royal Enfield

The Royal Enfield brand has been taking the world by storm. The story began in 2018, when the once obscure Indian motorcycle manufacturer launched a pair of retro-style bikes that cost less than $1,000 each. I am referring to Royal Enfield's Interceptor 650 and Continental GT 650, models that put the company on the map worldwide. Internationally, both the Interceptor 650 and Continental GT 650 are two of the most popular motorcycles.

The Land Down Under has recently achieved an impressive milestone for Royal Enfield. With sales in the mid-size motorcycle segment, Royal Enfield has taken the top spot in New Zealand. With a range of bikes ranging in displacement from 250cc to 1,000cc, Royal Enfield has knocked off industry giants in New Zealand, and continues to go strong with impressive classic-style bikes. Due to its charming, retro-style bikes, Royal Enfield states in its official press release that it has had remarkable brand affinity with riders of all types.

AVIMAL SUBBLY, the Head of Business of Royal Enfield in Asia Pacific (APAC), sent out a message of congratulations: "We are enjoying becoming New Zealand's leading mid-size motorcycle brand.". Enfield has intentionally focused on leading and growing the middleweight segment worldwide and becoming a true global motorcycling brand. To appeal to our customers, we have consistently grown our network, reach, product, apparel, and GMA offerings. We have received really positive feedback from motorcycle enthusiasts since we arrived in Australia and New Zealand."

According to Joseph Elasmar, CEO of Urban Moto Imports, the people responsible for the sale and distribution of Royal Enfield in Australia and New Zealand, "We are truly proud of our association with Royal Enfield in both those countries, while sharing the same brand values.  The future has been promising for us, especially for mid-size motorcycles. 'Pure Motorcycling' is Royal Enfield's unique approach to motorcycling that is based on the idea that the rider, his machine, and the terrain they travel through have an absolute connection.

As the world's leading manufacturer of motorcycles, Royal Enfield continues to make waves. With its recently launched Meteor 350, a beginner-friendly cruiser with a small displacement, the brand is getting more people into motorcycles. Royal Enfield is also working on some very exciting motorcycle models, so be on the lookout for their upcoming launches.


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