MV Agusta will be at EICMA 2021

MV Agusta will be at EICMA 2021

Amidst the ongoing COVID-19 health crisis, the Milan Motorcycle Show (EICMA) is adapting to the situation. After canceling the 2020 festival and pushing back the 2021 dates to November 25-28, 2021, OEM RSVPs are now slowly rolling in. The convention center in Milan-Rho Fiera will host Honda, Benelli, Fantic, and Royal Enfield this year. It is now the turn of MV Agusta to join the club.

Recent updates to the Superveloce, F3 Rosso, and Brutale 1000 RR ranges have brought them into compliance with Euro 5. However, the most intriguing MV Agusta news has to do with the trajectory of the brand. With MV aiming to release 12 new motorcycles by the end of 2024 and an electric platform in the works, we can’t wait to see what the company brings to the EICMA showroom.

"The Milan show is an unmissable fixed appointment for MV Agusta,” proclaimed MV Agusta CEO Timur Sardarov. “A showcase of great prestige in which to express the style and strength of our Made in Italy technology and engineering, avant-garde, but also of high craftsmanship and know-how acquired in 75 years of pure passion. At EICMA, over the years, we have presented our most important innovations to the world, and this year too we will not fail to surprise and win over fans and experts.”

While we hope that MV gives us a glimpse into its future plans at EICMA, Sardarov is already laying the foundations for the legendary brand’s next phase. Recently, MV Agusta also launched a new apparel line and secured new funding and leadership in North America.

MV Agusta introduced the Rush 1000 hypernaked at the last EICMA show of 2019. We expect the company to unveil more ultra-exclusive models in Milan this year, but we're also interested to see where Sardarov takes MV next.

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