Hero Electric And Hero MotoCorp Are Fighting Over Electric Vehicles

Imptag:hero electric vs hero motocorp,hero electric vs hero motocorp fight,hero electric vs hero motocorp,hero electric and hero motocorp same company ,hero electric and hero motocorp,is hero electric part of hero motocorp

hero electric vs hero motocorp,hero electric vs hero motocorp fight,hero electric vs hero motocorp,hero electric and hero motocorp same company ,hero electric and hero motocorp,is hero electric part of hero motocorp

Powered by Gogoro Network will be rolled out in India by Hero MotoCorp and Gogoro in 2021. It is also expected that the Gogoro Viva electric scooter might arrive on the subcontinent in the near future, according to trademark filings with India's Intellectual Property Office in May.  

According to Naveen Munjal, the problem is that Hero MotoCorp wants to use the Hero name for its own electric scooter line, likely to include the Hero Viva. Hero Electric and Hero MotoCorp are owned by members of the Munjal family, but they aren't the same company.  


P. Munjal is the CEO of Hero MotoCorp, which had been a combustion vehicle-only company until recently. As you can imagine, Pawan's relationship with Naveen complicates things a bit in terms of business disputes. 


The Hero name will be used on Hero MotoCorp's upcoming electric vehicles, according to Naveen. Hero Electric is at liberty to defend its rights in that regard. Any company, including Hero MotoCorp, can make and sell electric two-wheelers as long as it uses the Hero name-but no one else can. 


During the restructuring of the family in 2010, there was a very clear understanding of how the brands are going to be used. The clause (non-compete) in comparison to product segments did not exist, meaning anybody could enter any market, but the clause for brand usage was very strong," Naveen told Moneycontrol in an interview. 


Hero MotoCorp appears on track to release its first electric vehicle in March 2022 under the Hero brand. Naveen, on the other hand, is threatening legal action against Hero Electric for defending its rights to the name. As he put it, "not just the spirit, but even the wording of the agreement is very clear to us.". There is no ambiguity in it.” 


According to a Hero MotoCorp spokesperson, the company is aware of its rights and "will act fully compliant with the law." How it all shakes out remains to be seen. 


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