Ducati's 2021 sales growth is fueled by a record-breaking June

Ducati's 2021 sales growth is fueled by a record-breaking June

For many motorcycle manufacturers, 2020 was both a challenging and a triumphant year. Brands recovered and customers returned in droves after being locked out by the COVID-19. In comparison, those numbers appear impressive in Q1 2021. During that time period, Ducati reported an increase of 33 percent, owing to the various circumstances.

But Bologna's momentum continued into the second quarter of 2021. Sales for Ducati increased by 43 percent from the first half of last year. Moreover, 2021's sales figures surpassed 2019's by nine per cent, the year before the pandemic plagued the world.


In the first six months of 2021, the Borgo Panigale delivered 34,485 motorcycles to customers, bolstered by Ducati's record-breaking June, when the company sold 8,598 units worldwide. The number of motorcycles yet to be delivered by the brand is also the highest in its history, with 63-percent growth compared to the first six months of 2020 and a 284-percent increase over 2019.


It was the best-ever month for Ducati in June, confirming the positive trend that started in the second half of 2020 and the substantial growth in the first quarter of this year, stated Ducati VP Global Sales Director Francesco Milicia.


"Ducati's growth for the first six months of 2021 exceeded pre-Covid values by almost 10% in spite of delays and scarcities in the supply sector and in transport, as well as the difficulties caused by the numerous lockdowns experienced in various parts of the world.


The order portfolio is also excellent, demonstrating the fact that enthusiasts are appreciating the 2021 range and the family of Ducatisti is expanding more and more”.


In addition, new models and revisions are currently driving sales. In the lead were the Multistrada V4 and the Nightshift and Icon Dark variants of the Ducati Scrambler, with the Streetfighter V4 coming in last. In addition to the new Monster, the Diavel 1260 S "Black and Steel" and Hypermotard SP, Ducati isn't slowing down either.


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